This point-of-sale financing isn’t new, but a wave of new providers is helping BNPL gain traction globally. Its market size was €80 billion last year. By 2030, data suggests that figure will rise to €3.5 trillion.

Ecommerce business owners like debit payments, but shoppers don’t always have the available funds to pay for what they want when they want it (so might instead want to pay for a purchase when they have received their next paycheck, for instance). By allowing more flexibility, BNPL can increase conversion rates and AOV, attract new customers who may prefer to use BNPL, and help to deliver a better customer experience. Its flexibility also allows online retailers to sell high-value goods more easily, as customers can spread out payments over several weeks or purchase something knowing that they will have the spending power to pay for it at a later date.

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